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A Good Start to the Holiday Selling Season

Store sales ahead of analysts' expectations.

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By: TOM BRANNA

Editor

When the weather outside is frightful, mall shopping suddenly seems delightful. A combination of heavy promotion and colder weather, helped most retailers ended November with same-store sales ahead of both last year’s levels and analysts’ expectations. The month benefited not only from a strong kickoff to the holiday shopping season on Black Friday but to a more seasonal weather pattern that boosted sales of cold weather apparel for both personal use and gift-giving. Especi...

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